Rules and ethics
3 checks every UK SEO tools claim must pass
UK SEO tools claims must satisfy the CAP Code on evidence, comparisons and testimonials. Three checks to run on your copy before it goes live.
Topic
compliance
Rules and ethics
Substantiating SEO tools ad claims under the CAP Code
A practical checklist on SEO tools advertising claims: CAP Code rules 3.1 and 3.7, ASA enforcement, and the sources that back an accuracy claim.
Rules and ethics
SEO tools contracts: a buyer checklist for England and Wales
A practical checklist for reviewing SEO tools contracts in England and Wales, covering scope, renewal, data rights, liability, exit and evidence to keep.
Rules and ethics
Before you publish affiliate claims, check the five rule sets
How UK advertising, e-commerce and accessibility rules apply to SEO tools, plus disclosure duties, data protection and a worked compliance budget.