Audience research
Using ONS data as context for SEO software budgets
Use ONS earnings and business-count data as regional context for SEO software budgets, then model an illustrative agency stack against retainer revenue.
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Audience research
Audience research
How to set up rank tracking for Edinburgh and Glasgow SEO teams
How to configure rank tracking for Edinburgh and Glasgow SEO teams, with city-level location profiles, Scots and Gaelic keyword groups and local demand by sector.
Audience research
How to split SEO tool research between sizing a market and equipping one team
A method for splitting SEO tool research: size a market with official counts and sampled demand, equip one team with interviews, trials and weighted scoring.
Audience research
SEO tools buyer personas: data sources that earn their place
A practical guide to SEO tools buyer personas, with named keyword, survey, review, CRM and analytics sources and the evidence to collect from each.
Audience research
How to run SEO tools competitor research that stands up to scrutiny
A practical checklist for SEO tools competitor research in England, covering source selection, claim testing and how to record findings you can reuse.
Audience research
How to research SEO tools with buyer surveys
Research SEO tools with buyer surveys and official search documentation. Compare features, test claims and disclose your method.
Audience research
How to research an audience for SEO tools
A practical method for researching an SEO tools audience: combine keyword demand, analytics and conversations, define segments, and test them with interviews.