Rules and ethics
VAT and Making Tax Digital costs for UK SEO tool subscriptions
SEO software costs in the UK rise once you add HMRC VAT rules, Making Tax Digital filing and reverse charge treatment. Here is how to model the real total.
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Rules and ethics
Rules and ethics
How ICO data retention rules shape SEO tool contracts for UK buyers
SEO tools contracts in the UK must meet ICO data retention rules, UK GDPR duties and Data (Use and Access) Act 2025 changes. Here is how to check them.
Rules and ethics
Does UK data adequacy still let teams use EU-hosted SEO tools?
SEO tools and UK data adequacy: where named vendors host data, what the Data (Use and Access) Act 2025 changes, and how to check cross-border transfers.
Rules and ethics
3 checks every UK SEO tools claim must pass
UK SEO tools claims must satisfy the CAP Code on evidence, comparisons and testimonials. Three checks to run on your copy before it goes live.
Rules and ethics
Substantiating SEO tools ad claims under the CAP Code
A practical checklist on SEO tools advertising claims: CAP Code rules 3.1 and 3.7, ASA enforcement, and the sources that back an accuracy claim.
Rules and ethics
SEO tools contracts: a buyer checklist for England and Wales
A practical checklist for reviewing SEO tools contracts in England and Wales, covering scope, renewal, data rights, liability, exit and evidence to keep.
Rules and ethics
SEO tools data protection: what the DPA 2018 means
SEO tools data protection under the Data Protection Act 2018: the ICO, UK GDPR duties, international transfers, DPIAs and a vendor checklist for UK teams.
Rules and ethics
Why an SEO tools disclosure policy needs a single source register
A step-by-step guide to writing an SEO tools disclosure policy: what to record about data and sources, who signs it off, and how to keep it current.
Rules and ethics
UK SEO tooling rules explained by tracing each one to its source
Trace each UK rule that touches SEO tooling back to legislation, regulator codes or technical standards, and record the version you actually read.
Rules and ethics
Before you publish affiliate claims, check the five rule sets
How UK advertising, e-commerce and accessibility rules apply to SEO tools, plus disclosure duties, data protection and a worked compliance budget.