Rules and ethics
3 checks every UK SEO tools claim must pass
UK SEO tools claims must satisfy the CAP Code on evidence, comparisons and testimonials. Three checks to run on your copy before it goes live.
Topic
cap code
Rules and ethics
Substantiating SEO tools ad claims under the CAP Code
A practical checklist on SEO tools advertising claims: CAP Code rules 3.1 and 3.7, ASA enforcement, and the sources that back an accuracy claim.
Rules and ethics
UK SEO tooling rules explained by tracing each one to its source
Trace each UK rule that touches SEO tooling back to legislation, regulator codes or technical standards, and record the version you actually read.