Compare Sitebulb and JetOctopus for technical SEO site surveys by crawl limit, seats and published price, plus the RFC 9309 and RFC 9110 rules crawlers follow.
A method for splitting SEO tool research: size a market with official counts and sampled demand, equip one team with interviews, trials and weighted scoring.
A practical method for researching an SEO tools audience: combine keyword demand, analytics and conversations, define segments, and test them with interviews.